The course explores the following subjects.



In the year 70 A.D. the Romans returned victorious from the siege of Jerusalem that earned them the control over the Galilee region. In the following years, they built the Titus Arch to commemorate the emperor Titus who led the Roman army to success. The Titus Arch was only the precursor of a series of monuments that aimed to celebrate major political events triumphantly. This tradition culminated with the Arc de Triomphe in Paris in 1836. But if we look back at the “transaction value” underlying the construction of the Titus Arch (the conquest of Galilee), even considering today’s GDP of Israel, it would stand at less than $300bn.
Why then multi-billion dollar M&A transactions only deserve a shining Plexiglas tombstone worth a few hundred dollars? Between the two extremes of a monumental Arc de Triomphe and a plastic plate, a respectable compromise must exist. This module will explore all possible collaborations between the corporate world and the arts: sculptures as celebration of corporate life and M&A transactions, packaging designed by artists, works of art to support marketing and CSR campaigns.