A didactic path born from the collaboration between LUISS Business School and Fudan School of Management.
Luxury Brand Management is an intensive course for the students attending the Executive Master in Business Administration at the Fudan University.
Objective of this initiative is to spread and internationalize the value of “made in Italy” luxury.
The course lasts 6 days, during each day the participants will follow field specific lectures and visits to world famous Italian brands.
The frontal lectures are held by university professors and field experts, while during the visits to the firms students will be given the opportunity to interact and observe the actual reality of the company.
In previous editions the participants have enjoyed visits to firms such as: Tod’s, Fendi, Bulgari, Ferrari, Lamborghini, Pagani, Zegna, Gucci and Ferragamo. Visits include a introduction lecture given by one of the firm’s top managers, a tour of the production plants and of the stores.
