The uniqueness of the luxury industry: why choose a Master in Luxury Management
LUISS Master of Luxury Management is a major of LUISS Master of Fashion and Luxury Management. This programme helps students to understand how to master the unique features of this industry.
The uniqueness of the Luxury industry and all its segments rely on the fact that luxury products and services required to be promoted and distributed with different logics. Luxury products have to target specific niches of the market that are willing to pay more for them. Luxury industry, even during the global economic crisis, did not just survive but it continued to show a stable unexpected growth (Bain report, 2015). The overall market exceeded €1 trillion in 2015 and personal luxury goods ballooned to more than €250 billion in 2015, more than tripling over the past 20 years. This represents 13% growth over 2014.
LUISS Master in Luxury Management will provide the participants skills and competencies required to become a key figure within those industries. Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as Jewellery and Watches - Cars, Yachts and Jets - Design and Architecture - Art Collection - Hospitality & Travel - Food & Spirits - Fashion. However, because of the exponential growth of the emerging markets, the luxury industry continues to flourish. Almost half of the total number of luxury consumers is based
in emerging markets and the Chinese luxury market is the main driving force of this phenomenon. LUISS Master in Luxury Management will give the right attention to these processes to allow participants to acquire a deeper knowledge of these markets. In addition, LUISS Master in Luxury Management has selected the best lecturers from several luxury segments providing participants with a fruitful learning experience. Thanks to their strong work background, the lecturers will train students with a practical and efficient approach that results in group projects, case studies and role playing enabling each participant to experience a real luxury business work environment.
Whether you are interested in building your own luxury brand or starting a career in one of the leading luxury companies, joining the LUISS Master of Luxury Management students will improve their overall knowledge providing managerial skills, interpersonal communication skills and the ability to use them in the most efficient way.
The luxury world is a fascinating environment, but it is challenging to compete within it. Professional experience and technical tools are needed to operate and to succeed.
Barbara Sveva Magnanelli
Scientific Director of LUISS Master of Fashion & Luxury Management.
What you will learn
Understand the operating mechanisms in the various Luxury segments and in the Luxury industry as a whole
Comprehend how firms operate within the luxury industry through the analysis of the various business models
Comprehend corporate and business strategies
Learn the modern key roles operating in the Luxury industry
Manage the product portfolio and analyse distributional channels
Become proficient with communication and image tools and techniques
The aim of the course is to understand the dynamics of the Luxury Industry. Giving an overview of the marketing theory applied to this market, identifying the key players, their DNA and the consumer behaviour; the role of communication and the importance of retail.
Director of the LUISS Master of Luxury Management
Market numbers of this field
Luxury segments are unique in their features and they represent a relevant component of the overall economy worldwide. Market data show the growing potential of employability in the Luxury industry.